Paid Media Strategist

Job Summary

Seeking a hands-on Paid Media & Creative Strategist for a part-time contract role, who will manage and optimize paid acquisition efforts across Meta, Google Ads, and other channels, while developing creative strategies and utilizing AI tools to enhance campaign performance.

Key responsibilities

• Own day-to-day campaign management, optimization, and performance across paid channels
• Build and test audiences, targeting strategies, messaging, and ad formats
• Develop and execute a continuous pipeline of creative tests to improve performance

Required qualifications

• Proven experience managing paid media campaigns, particularly on Meta and Google Ads
• Strong understanding of B2B lead generation and performance marketing
• Creative mindset with experience in testing and iterating on ad creative
• Comfortable using AI tools for creative development and execution
• Self-starter who can work independently and take ownership of results