Paid Media Strategist
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Job Summary
Owning a portfolio of client accounts, the full-time Paid Media Lead will manage Meta advertising strategies, optimize performance, and develop direct-response copy and creative while working remotely.
Key responsibilities
- Lead client strategy conversations and prepare performance reports, ensuring clear communication and strong relationships
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, monitoring key acquisition metrics
- Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to develop effective messaging
Required qualifications
- 5+ years of hands-on paid media experience, particularly with Meta advertising
- Proven ability to manage multiple client accounts and lead strategy discussions
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience with conversion tracking, pixels, and marketing automation
- Background in financial services marketing or lead-generation campaigns is preferred
Complete Job Description
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