Paid Media Strategist

Job Summary

Owning client performance in a remote full-time capacity, the Paid Media Lead will manage a portfolio of client accounts, lead strategy conversations, optimize Meta campaigns, and develop direct-response copy and creative strategies.

Key responsibilities

• Own client accounts and serve as the primary strategic point of contact, leading bi-weekly performance discussions
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking while managing budgets and creative testing
• Write direct-response ad copy and video sales letter scripts, developing testing strategies based on performance data

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven experience managing multiple client accounts and leading strategy conversations
• Strong direct-response copywriting skills, including the ability to write ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Ability to diagnose performance issues and develop actionable strategies for improvement