Paid Media Strategist
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Job Summary
Owning a portfolio of client accounts, the full-time Paid Media Strategist will manage Meta advertising campaigns focused on lead generation and appointment booking, while also developing testing strategies and writing direct-response copy in a remote environment.
Key responsibilities
- Lead client strategy and relationships through bi-weekly calls and performance reports
- Build, launch, and optimize Meta campaigns, monitoring performance against key acquisition metrics
- Write direct-response ad copy and video sales letter scripts, collaborating with creative teams for effective messaging
Required qualifications
- 5+ years of hands-on paid media experience, particularly with Meta advertising
- Proven experience managing multiple client accounts and leading strategy conversations
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience with conversion tracking, pixels, and basic marketing automation
- Ability to diagnose performance issues and develop strategic solutions
Complete Job Description
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