Paid Performance Marketer

Job Summary

To support a growing portfolio of child care client accounts, the full-time Paid Performance Marketer will manage and optimize paid campaigns across Google, Meta, and other channels, driving qualified leads while working remotely.

Key responsibilities

• Launch, manage, and optimize paid media campaigns to achieve cost-per-lead and return on ad spend targets
• Conduct audience and creative testing, budget pacing, and performance reporting to ensure campaign success
• Collaborate with designers and copywriters to develop new creative assets and troubleshoot tracking issues

Required qualifications

• 3+ years of hands-on experience managing paid media campaigns with proven results in Google Ads and Meta Ads
• Track record of hitting or exceeding cost-per-lead, ROAS, or CPA targets
• Strong understanding of campaign structure, audience targeting, and conversion tracking
• Experience with pixel and tag implementation, including Meta Pixel and Google Tag Manager
• Reliable remote work setup and availability to work primarily on an Eastern Time schedule