Paid Search and YouTube Manager
Job Summary
To support a growing DTC brand, the full-time remote Paid Search and YouTube Manager will own the strategy, execution, and performance of Google Ads and YouTube Ads channels, driving customer acquisition and revenue growth.
Key responsibilities
- Own and scale the performance of Google Ads and YouTube Ads, effectively deploying budgets to meet CPA and revenue targets
- Develop and execute campaign strategies aligned with business goals, focusing on keyword targeting, bidding strategies, and audience segmentation
- Analyze and optimize full-funnel performance to identify trends and improve conversion rates for profitable growth
Required qualifications
- 3-5+ years of hands-on experience with Google Ads, preferably in a DTC, eCommerce, or consumer brand environment
- Deep expertise in paid search and Google Ads, with experience in YouTube Ads strongly preferred
- Proven ability to manage performance against CPA and ROAS targets while balancing acquisition volume and revenue growth
- Strong analytical skills with advanced proficiency in Excel or Google Sheets and familiarity with analytics tools like GA4
- Understanding of conversion tracking and measurement, including attribution and performance-based bidding
Complete Job Description
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