Paid Search Manager

Job Summary

Leading the growth and optimization of the paid search program, the full-time Paid Search Manager will collaborate with an agency to execute strategies for Google and Bing, analyze campaign performance, and drive customer acquisition in a hybrid role based in the NY Metro area.

Key Responsibilities

• Execute Paid Search efforts in partnership with an agency, ensuring maximum sales return
• Develop budgets and forecasts for paid search programs, providing regular performance insights
• Collaborate with internal teams to align seasonal product strategies with paid search initiatives

Required Qualifications

• BS/BA in Marketing or related field, or equivalent experience
• Minimum of 5 years of experience in digital marketing with a focus on paid search
• Proficiency in data manipulation and reporting using Excel, Google Ads, and Bing Ads
• Strong understanding of integrated digital marketing and paid search best practices
• Creative thinker with excellent project management skills in a fast-paced environment