Paid Search Media Analyst

Job Summary

Data-driven and conversion-focused, the full-time Paid Search Media Analyst will take ownership of campaign success by building, optimizing, and scaling high-performing paid media campaigns remotely across search, display, and social platforms.

Key responsibilities

• Build, launch, and optimize paid media campaigns while adjusting pacing and budget allocation to maximize return on ad spend (ROAS)
• Continuously monitor and analyze campaign performance, uncover insights, and refine targeting strategies
• Lead client presentations, report on key metrics, and propose new growth opportunities aligned with business goals

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field, with 2+ years of experience in digital media planning or automotive marketing
• Active certifications in Google Analytics and Google Ads, with proficiency in major ad-serving platforms
• Proven capability to manage and report on programmatic digital media campaigns across diverse channels
• Strong analytical skills to research industry statistics and analyze performance data
• Exceptional writing skills for creating marketing copy and collaborating cross-functionally