Paid Search Specialist
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Job Summary
Managing Google Ads and Microsoft Ads campaigns for local B2B businesses, the full-time remote Paid Search Specialist will optimize performance, conduct keyword research, and collaborate with cross-functional teams to generate qualified leads.
Key responsibilities
- Manage 20-30 Google Ads accounts and optimize Search, Performance Max, Display, and Remarketing campaigns
- Perform keyword research, audience analysis, and write compelling ad copy to enhance campaign performance
- Prepare monthly performance reports with actionable insights and collaborate with Customer Success Managers and SEO Specialists
Required qualifications
- 2-5 years of hands-on experience managing Google Ads campaigns in a digital marketing agency
- Experience managing 20+ client accounts simultaneously, with a focus on local lead generation for North American businesses
- Strong knowledge of Google Ads, Microsoft Ads, and familiarity with Meta Ads
- Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio
- Understanding of bidding strategies, conversion tracking, and campaign optimization techniques
Complete Job Description
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