Paid Search Specialist
Job Summary
To drive Paid Search results for clients, the full-time remote Paid Search Specialist will develop and manage effective delivery strategies, oversee the optimization of paid search accounts, and ensure alignment with business objectives.
Key responsibilities
- Develop a strong understanding of clients' products, competition, and marketing goals
- Analyze performance data and site analytics for monthly and quarterly reporting
- Manage PPC budgets effectively and ensure timely delivery of project plans and optimizations
Required qualifications
- 4-year college degree or equivalent work experience required
- 3+ years of experience in paid search engine marketing, preferably in an agency setting
- Strong data analytics background with proficiency in Google Analytics
- Advanced knowledge of PPC strategies, including product listing ads and landing page optimization
- High-level proficiency in Microsoft Office, especially Excel and PowerPoint
Complete Job Description
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