Paid Search Specialist
Job Summary
Managing Google PPC and LSA campaigns for leading law firms, the fully remote Paid Search Specialist will oversee paid ad projects, optimize performance, and drive measurable growth through strategic advertising efforts.
Key responsibilities
- Oversee the design and content of paid search campaigns to meet target audience needs
- Collaborate with leadership and account managers to set goals and strategize plans for paid search projects
- Analyze campaign results to determine successes and areas for improvement, while managing the paid ad budget for optimal ROI
Required qualifications
- 1-3 years of experience with paid search ads, particularly Google PPC and Google LSA
- In-depth understanding of marketing and paid advertising best practices
- Experience with legal, finance, or similar restricted verticals is highly preferred
- Familiarity with campaign tracking and scheduling software
- Experience with CRMs such as Hubspot or Lead Docket is a plus
Complete Job Description
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