Paid Search Specialist

Job Summary

To support a small performance marketing team in the healthcare industry, the temporary part-time Paid Search Specialist will enhance ad performance through writing and testing paid search copy, organizing ad materials, and collaborating on PMAX/Demand Gen campaigns while working remotely for 20 hours per week during normal business hours.

Key responsibilities

• Write and optimize paid search ad copy, including RSAs and compliance-ready materials
• Run structured ad testing, analyze results, and recommend improvements for ongoing copy effectiveness
• Support PMAX/Demand Gen campaigns by creating and refining search-focused copy assets under guidance

Required qualifications

• 2-4 years of hands-on experience writing and optimizing Google Ads search copy
• Experience planning and executing ad copy tests with a grasp of statistical significance
• Regular use of AI tools for copywriting and analysis
• Demonstrated experience writing in a regulated category such as healthcare or finance
• Familiarity with drafting YouTube video scripts is a plus