Paid Search Strategist

Job Summary

Supporting small business clients, the full-time Paid Search Strategist will manage campaign execution and optimization, provide consultative client support, and analyze performance metrics while collaborating with internal teams in a remote work environment.

Key responsibilities

• Serve as the expert point of contact for clients in the Paid Search program, educating them on fundamentals and performance
• Analyze and report on campaign effectiveness, translating data into actionable insights for clients and internal teams
• Collaborate with cross-functional teams to develop strategies that exceed campaign benchmarks and client objectives

Required qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent experience
• Minimum of 3 years of experience managing and leading paid search campaigns
• Experience with strategic planning and executing marketing initiatives
• Proven track record of integrity and commitment in cross-functional roles
• Strong analytical skills with experience in advanced Search bidding platforms