Paid Search Strategist

Job Summary

Driving the strategic direction and long-term growth of key paid search categories, the full-time remote Paid Search Strategist will develop scalable growth strategies, influence cross-functional initiatives, and take ownership of category performance to achieve meaningful business results.

Key responsibilities:

• Own the strategic direction and growth plans for key categories, developing both short-term and long-term strategies
• Analyze performance trends and communicate strategic recommendations to stakeholders, ensuring alignment with business objectives
• Design and implement testing frameworks to support category growth and scale successful initiatives across additional categories

Required qualifications:

• 8+ years of experience in Paid Search / SEM, with extensive knowledge of Google Ads and Microsoft Ads
• Proven track record of managing and growing large-scale PPC programs
• Strong experience in forecasting, planning, and performance analysis
• Deep knowledge of web analytics platforms, including Google Analytics
• Bachelor's Degree required