Paid Social Ads Specialist
Job Summary
To drive customer acquisition through innovative strategies, the full-time Paid Social Ads Specialist will manage Meta Ads campaigns across Facebook and Instagram, focusing on high-intent conversion events while working remotely.
Key Responsibilities
- Own and execute the Meta Ads strategy from campaign planning to optimization and scaling
- Develop audience strategies and manage advertising budgets to align spend with lead quality
- Produce and test multiple variations of ad creatives while collaborating with graphic designers and video editors
Required Qualifications
- 3+ years of hands-on experience managing Meta Ads campaigns on Facebook and Instagram
- Proven track record of optimizing campaigns towards measurable conversion goals
- Strong understanding of Meta campaign structures, audience targeting, and retargeting strategies
- Experience with landing page optimization and conversion-focused copywriting
- Familiarity with analytics and tracking platforms such as Google Analytics or Google Tag Manager
Complete Job Description
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