Paid Social Marketing Lead

Job Summary

Seeking a dynamic Paid Social Marketing Lead to define and execute a comprehensive paid social strategy, build a high-performing team, and optimize ad campaigns across various platforms in a full-time remote position.

Key responsibilities:

• Define and execute the Paid Social marketing strategy roadmap
• Build and lead a high-performing Paid Social team to achieve revenue and profit targets
• Optimize ad campaigns across paid social platforms, including Meta, TikTok, and YouTube

Required qualifications:

• 6+ years of experience in performance marketing on Paid Social platforms
• Fluency in ad serving technologies, platforms, and tools
• Strong quantitative and analytical abilities to derive actionable insights from data
• Experience in Affiliate Marketing and/or Lead Generation
• Proficient in Excel and A/B testing methodologies