Paid Social Senior Specialist

Job Summary

To support the growth of paid social campaigns, the full-time Paid Social Senior Specialist will build, launch, and optimize initiatives across platforms such as Meta, TikTok, and Pinterest, while working remotely and collaborating with cross-functional teams to enhance customer acquisition and revenue.

Key responsibilities

• Manage day-to-day campaign operations and ensure timely, accurate updates for clients, explaining results and next steps in clear terms
• Utilize platform features to run small pilots and monitor outcomes, applying data-driven insights for continuous optimization
• Maintain data quality and performance metrics, conducting A/B tests and collaborating with Analytics to resolve discrepancies

Required qualifications

• 3-5+ years of experience in managing Paid Social campaigns with a strong focus on Meta and TikTok
• Proficiency in GA4 and platform analytics, with the ability to translate data into actionable strategies
• Experience in preparing client-facing updates and collaborating with cross-functional teams
• Advanced skills in Excel/Sheets and presentation tools
• Familiarity with additional platforms such as Pinterest Performance+, Snapchat, and Reddit is a plus