Paid Social Specialist

Job Summary

Supporting the execution and optimization of paid social campaigns, the remote Paid Social Specialist will manage campaigns across platforms like Meta, TikTok, Pinterest, Snapchat, and YouTube, ensuring accurate setup and performance reporting while collaborating with strategists and senior team members.

Key responsibilities

• Build, launch, and optimize paid social campaigns, ensuring accurate targeting and tracking
• Monitor campaign performance and budget, implementing optimizations and identifying opportunities for improvement
• Perform quality assurance across campaign builds and reporting to maintain high standards of accuracy

Required qualifications

• 1+ years of experience in marketing, advertising, social media, or a related field, with hands-on paid social experience preferred
• Familiarity with major social media platforms, including Meta, TikTok, Pinterest, Snapchat, and YouTube
• Proficiency in Microsoft Excel and/or Google Sheets for data organization and reporting
• Strong analytical skills to interpret data and identify trends
• Self-motivated with a proactive approach to learning and taking ownership of responsibilities