Paid Social Strategist

Job Summary

Experienced marketers will find a full-time remote opportunity as a Paid Social Strategist, responsible for planning and optimizing full funnel Paid Social programs across various platforms to drive customer growth, revenue, and lifetime value while collaborating with cross-functional teams.

Key Responsibilities

• Develop and execute Paid Social strategies aligned with client business goals, focusing on prospecting, retargeting, and loyalty
• Utilize platform features and automation to enhance campaign performance and scale successful initiatives based on data-driven insights
• Design and implement practical tests to measure campaign effectiveness, ensuring data integrity and tracking accuracy

Required Qualifications

• 5+ years of experience managing Paid Social campaigns on Meta and TikTok; familiarity with Pinterest, Snapchat, or Reddit is a plus
• Proficient in using Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, and Pinterest Performance+
• Comfortable with GA4 and platform analytics, capable of connecting media spend to revenue metrics
• Strong storytelling and communication skills, with experience influencing senior stakeholders and client interactions
• Ability to design effective tests and maintain healthy data tracking systems