Partner Marketing Specialist
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Job Summary
Building and scaling Factory's partner marketing strategy, the full-time Partner Marketing Specialist will create co-marketed campaigns and events while collaborating closely with various teams to drive measurable partner-sourced and partner-influenced pipeline.
Key responsibilities
- Own and scale the partner marketing strategy, driving co-marketed campaigns and events
- Develop joint marketing plans with strategic partners, translating combined value into effective campaigns
- Build partner enablement materials and coordinate partner presence at flagship events
Required qualifications
- 6+ years in partner marketing, channel marketing, or related go-to-market function in a high-growth B2B SaaS or technology company
- Proven experience building partner marketing programs that drive measurable pipeline
- Strong understanding of partner ecosystems and joint go-to-market strategies
- Analytical skills with experience in pipeline attribution and CRM workflows
- Familiarity with marketing tools such as Salesforce and marketing automation platforms
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