Performance Copywriter

Job Summary

Owning top-of-funnel copy for paid ads and landing pages, the full-time Performance Copywriter in Women's Health will craft compelling copy to efficiently move target consumers through the funnel while collaborating with the Copy Lead and Lifecycle Copywriter in a fully remote environment.

Key responsibilities

• Write and iterate on paid social copy, including static ads, hooks, captions, and video scripts for Meta and TikTok
• Create and optimize landing pages and product pages designed to convert cold and warm audiences
• Collaborate with Growth and E-com teams on A/B tests, providing hypotheses and analyzing results

Required qualifications

• 3+ years of copywriting experience, specifically with paid social ads for a DTC e-commerce brand
• A portfolio showcasing real ads and at least one landing page or product page that effectively sells
• Experience writing multiple ad concepts weekly and working with test results to refine copy
• Strong understanding of compliance in medical-device and health product copywriting
• Native level proficiency in English