Performance Copywriter

Job Summary

Owning top-of-funnel copy for paid ads and landing pages, the full-time Performance Copywriter in Women's Health will craft compelling content that drives consumer engagement and conversion while working remotely.

Key responsibilities

• Write and optimize paid social copy, including static ads, hooks, captions, and scripts for Meta and TikTok
• Develop and iterate landing pages and product pages designed for conversion for both cold and warm audiences
• Collaborate with Growth and E-com teams on A/B testing, providing hypotheses and learning from results

Required qualifications

• 3+ years of copywriting experience with a focus on paid social ads for a DTC e-commerce brand
• A portfolio showcasing real ads and at least one successful landing or product page
• Experience with high-volume writing, regularly producing multiple ad concepts weekly
• Familiarity with testing methodologies and the ability to analyze and iterate based on results
• Native-level English proficiency and strong judgment on health claims in copywriting