Performance Copywriter

Job Summary

To support a growing team in women's health, the full-time Performance Copywriter will create top-of-funnel copy for paid ads, landing pages, and CRO tests, focusing on engaging and persuasive content that drives conversions.

Key responsibilities

• Write paid social copy weekly, including static ads, hooks, captions, UGC briefs, and video scripts for platforms like Meta and TikTok
• Develop and iterate landing and product pages designed to convert both cold and warm audiences
• Collaborate with Growth and E-commerce teams on A/B tests, providing hypotheses and writing variants based on results

Required qualifications

• 3+ years of experience as a copywriter, specifically with paid social ad copy for a DTC e-commerce brand
• A portfolio showcasing real ads and at least one landing or product page that successfully sells a product
• Proficiency in writing high-volume ad concepts and managing multiple projects simultaneously
• Experience with testing and iterating copy based on performance results
• Native level of English proficiency with a strong understanding of compliance in health-related copy