Performance Copywriter (Women's Health)

Job Summary

To support a high-growth startup in women's health, the full-time Performance Copywriter (Women's Health) will create compelling paid social copy, develop landing pages, and conduct A/B tests, all while working remotely and collaborating closely with the copy team.

Key responsibilities

• Write and iterate on paid social copy, including static ads, hooks, captions, and video scripts for platforms like Meta and TikTok
• Develop landing pages and product pages designed to convert cold and warm audiences into customers
• Collaborate with Growth and E-commerce teams on A/B testing, providing hypotheses and analyzing results to optimize copy performance

Required qualifications

• 3+ years of copywriting experience, particularly with paid social ads for DTC e-commerce brands
• A strong portfolio showcasing real ads and at least one effective landing or product page
• Experience producing multiple ad concepts weekly and familiarity with testing methodologies
• Proficient in English with an understanding of compliance in health-related copywriting
• Availability for a full-time commitment to one brand