Performance Creative Specialist
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Job Summary
To support a hands-on performance marketing team in healthcare and insurance, the part-time freelance Performance Creative Specialist will write and test ads, develop video scripts, and explore landing page improvements while working remotely for approximately 20 hours per week through at least mid-January.
Key responsibilities
- Write benefit-led, compliance-ready paid search copy, including responsive search ad headlines and descriptions
- Plan and launch structured ad tests, interpret results, and recommend optimizations
- Collaborate with the marketing director to build and optimize Performance Max and Demand Gen campaigns
Required qualifications
- 2-4 years of hands-on Google Ads search experience, including responsive search ads
- Experience planning and interpreting ad tests with a grasp of statistical significance
- Daily use of AI tools for writing and analysis, with sound judgment about their limitations
- Comfort writing for regulated categories such as healthcare, insurance, or finance
Complete Job Description
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