Performance Creative Strategist
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Job Summary
To support a growing client base, the contract Performance Creative Strategist will analyze creative performance across various platforms, develop testing roadmaps, and write clear briefs for the creative team, all while working remotely for 20 to 30 hours a week.
Key responsibilities
- Conduct creative diagnosis to assess performance metrics and identify effective strategies
- Build audience personas and angles to enhance engagement and creative direction
- Develop and maintain a testing roadmap to inform future creative briefs and strategies
Required qualifications
- 3 to 6 years of experience in performance creative strategy, preferably agency-side or with high-growth DTC brands
- Proficient in Meta creative and Ads Manager, with knowledge of TikTok and YouTube
- Demonstrated success in creating briefs that led to scalable ads, with a clear understanding of the underlying strategies
- Experience in structured creative testing methodologies
- Strong writing skills for creating briefs, readouts, and recommendations
Complete Job Description
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