Performance Creative Strategist

Job Summary

Hands-on and data-driven, the full-time Associate Manager, Performance Creative Strategist will write briefs, hooks, and scripts for paid social ads, manage test loops, and analyze performance data while collaborating with production partners and creators in a hybrid work environment.

Key responsibilities

• Write briefs, hooks, and scripts for video and static ads based on testing roadmaps
• Run the test loop by launching ad variants and analyzing results to inform future strategies
• Research competitor ads and platform trends to generate innovative ideas for campaigns

Required qualifications

• 3+ years of experience in performance creative, creative strategy, paid social, or direct response
• Samples of paid social briefs or scripts demonstrating performance outcomes
• Strong writing skills with an understanding of pacing and visual communication in short-form video
• Familiarity with Meta Ads Manager and ability to interpret performance data independently
• Regular use of AI tools in creative processes