Performance Marketing Lead

Job Summary

Owning the paid user acquisition strategy, the full-time remote Performance Marketing Lead will manage the paid media budget, execute campaigns across various channels, and optimize performance to meet customer acquisition cost targets.

Key Responsibilities

• Develop and execute the paid acquisition strategy across SEM and paid social, expanding into new channels based on data insights
• Manage the paid media budget, reallocating resources to optimize efficiency and performance
• Conduct end-to-end campaign management, including building, launching, optimizing, analyzing, and reporting on campaigns

Required Qualifications

• 6+ years of experience in performance marketing or paid acquisition, particularly in a consumer/B2C environment
• Hands-on experience with Google Ads and paid social platforms, having built and optimized accounts independently
• Proven track record of managing a paid budget of at least $1M annually and achieving efficiency targets
• Strong analytical skills with the ability to generate and interpret reporting independently
• Experience with subscription or freemium business models, focusing on optimizing for downstream revenue