Performance Marketing Lead

Job Summary

Owning performance and growth marketing from the ground up, the full-time remote Founding Performance Marketing Lead will manage paid acquisition, creative testing, and conversion funnel optimization while collaborating closely with the founders and cross-functional teams.

Key responsibilities

• Build and scale the paid acquisition engine across various channels, managing media spend and optimizing for pipeline quality
• Develop a high-velocity testing engine for creative assets and establish a repeatable process for production and iteration
• Own the conversion funnel by improving the user journey from ad to activation and creating landing pages independently

Required qualifications

• 4-8+ years of hands-on performance marketing or growth marketing experience, preferably in B2B SaaS or related fields
• Proven track record of managing and scaling significant paid media budgets, translating spend into qualified pipeline
• Deep experience with ad platforms, capable of building campaigns and optimizing performance independently
• Strong understanding of funnel economics, including metrics like CAC, CPL, and conversion rates
• Experience in building and improving landing pages and conversion flows with a focus on conversion rate optimization