Performance Marketing Lead

Job Summary

Owning performance and growth marketing from the ground up, the full-time salaried Founding Performance Marketing Lead will build and scale the paid acquisition engine, manage creative testing, and optimize the conversion funnel in a remote environment.

Key responsibilities

• Build and scale the paid acquisition engine across various platforms, managing significant media spend based on pipeline quality and revenue
• Develop a high-velocity testing engine for creative assets and establish a repeatable process for production and iteration
• Own the conversion funnel by continuously improving the user journey from ad to activation, creating landing pages independently

Required qualifications

• 4-8+ years of hands-on performance marketing, growth marketing, or demand generation experience, ideally in B2B SaaS or related fields
• Proven experience managing and scaling monthly paid media budgets of $50K-$250K+ and translating that into qualified pipeline and revenue
• Deep hands-on experience with ad platforms, including campaign management, audience building, and conversion tracking
• Strong understanding of funnel economics, including key metrics such as CAC, CPL, and conversion rates
• Experience in building and optimizing landing pages and trial experiences with a focus on conversion rate optimization