Performance Marketing Manager

Job Summary

Data-driven and growth-minded, the full-time remote Performance Marketing Manager will own and optimize paid customer acquisition programs across various channels, focusing on turning marketing investments into qualified leads and new customers.

Key responsibilities

• Own the strategy, execution, measurement, and optimization of paid customer acquisition programs across channels
• Manage performance against key business metrics including qualified leads, customer acquisition cost, and return on marketing investment
• Build and improve a rigorous testing program across audiences, messaging, and creative to enhance campaign effectiveness

Required qualifications

• 4+ years of experience in performance, growth, digital, or acquisition marketing, preferably in a high-growth B2B SaaS or technology environment
• Demonstrated experience managing significant paid media budgets and improving acquisition performance
• Deep expertise in paid search and paid social platforms, along with experience in additional digital acquisition channels
• Strong understanding of funnel economics, including CAC, CPL, and marketing ROI
• Experience with marketing analytics, attribution, CRM, and marketing automation platforms