Performance Marketing Manager

Job Summary

Hands-on and detail-driven, the full-time salaried Performance Marketing Manager will manage paid media campaigns, optimize funnel performance, and align with Sales and Admissions teams to improve enrollment outcomes across North America in a remote environment.

Key responsibilities

• Plan, launch, manage, and optimize paid media campaigns across various platforms, ensuring alignment with enrollment priorities
• Monitor and enhance the enrollment funnel by identifying drop-off points and coordinating improvements with relevant teams
• Maintain regular communication with Sales and Admissions to adjust campaigns based on lead quality and conversion data

Required qualifications

• At least four years of hands-on performance marketing or demand generation experience
• Demonstrated experience managing paid campaigns targeting U.S. or Canadian audiences
• Strong working knowledge of Google Ads and Meta Ads; experience with LinkedIn Ads is a plus
• Proficiency with HubSpot or a comparable CRM, GA4, and campaign attribution tools
• Higher education or adult learner acquisition experience is preferred