Performance Marketing Manager

Job Summary

Owning the day-to-day management of paid channels, the full-time remote Performance Marketing Manager will optimize campaigns across Meta, TikTok, Google, and CTV, managing significant budgets while driving member acquisition for personalized weight care and women's health.

Key responsibilities

• Own channel strategy, execution, and optimization across multiple platforms, managing $2mm - $5mm in monthly spend
• Analyze campaign performance to provide strategic recommendations for budget allocation and channel mix
• Develop and implement a testing and experimentation roadmap in collaboration with the Head of Growth

Required qualifications

• 4-6 years of hands-on performance marketing experience, preferably with high-growth DTC or consumer health companies
• Expertise in running and scaling paid campaigns across Meta, TikTok, and Google, with CTV experience as a plus
• Experience managing significant paid media budgets, ideally exceeding $5MM per month
• Strong analytical skills with experience in performance diagnostics and reporting platforms
• Familiarity with healthcare advertising policies and compliance requirements