Performance Marketing Manager

Job Summary

Owning the strategy and execution of paid acquisition, the full-time remote Performance Marketing Manager will manage daily operations across Google, Meta, TikTok, and Bing, focusing on budget pacing, conversion rate optimization, and creative testing to drive customer growth.

Key responsibilities

• Manage paid acquisition strategy and daily optimization across multiple digital platforms
• Oversee budget pacing and customer acquisition cost (CAC) to meet new-client growth goals
• Conduct landing page conversion rate optimization (CRO) and funnel testing to enhance user engagement and conversion

Required qualifications

• 3-5 years of experience in performance or growth marketing, with a strong focus on Google Ads and hands-on experience with Meta and TikTok Ads
• Direct-to-consumer (DTC) experience, preferably in health and wellness or telehealth sectors
• Proficiency in managing budgets, understanding seasonality, and risk management
• Experience running A/B tests across ads, landing pages, and funnel steps, with insights from both successful and unsuccessful tests
• Familiarity with attribution models and the ability to communicate effectively with non-marketing stakeholders regarding business outcomes