Performance Marketing Manager

Job Summary

Hands-on and detail-oriented, the full-time remote Performance Marketing Manager will execute and scale demand generation programs by planning, launching, and optimizing paid campaigns across various platforms while analyzing performance data to drive pipeline and revenue.

Key responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other channels
• Analyze campaign and funnel data to identify performance gaps and implement actionable insights for improvement
• Manage project timelines and collaborate with cross-functional teams to ensure successful campaign execution

Required qualifications

• 5-7 years of experience in performance marketing, growth marketing, or demand generation, preferably in B2B SaaS
• Strong hands-on experience with Google Ads and familiarity with other paid acquisition channels
• Proficiency in GA4, Google Tag Manager, and CRM reporting
• Experience using AI tools for creative development and campaign optimization
• Strong project management skills with the ability to handle multiple priorities independently