Performance Marketing Manager

Job Summary

Owning the end-to-end paid marketing strategy, the full-time Performance Marketing Manager will manage channels, budget, and results while driving efficient growth across self-serve acquisition and sales-assisted demand in a remote environment.

Key responsibilities

• Develop and execute a comprehensive paid marketing strategy across search, paid social, and video/display channels
• Lead continuous experimentation programs to optimize audience targeting, creative assets, and landing pages
• Collaborate with cross-functional teams to connect paid marketing efforts to measurable outcomes and expand programs into new regions

Required qualifications

• 5+ years of experience in B2B digital and performance marketing with budget responsibility
• Proven ability to operate across the full marketing funnel, from awareness to demand creation
• Hands-on experience with SQL, product analytics, and BI tools for performance data analysis
• Familiarity with measurement techniques such as holdouts and media mix testing
• Experience in a self-serve or freemium model, understanding the connection between acquisition, activation, and retention