Performance Marketing Manager

Job Summary

To support a growing Product-Led Growth (PLG) and Self-Serve business, the full-time remote Performance Marketing Manager will manage paid marketing programs across various channels, analyze performance data to drive decisions, and enhance operational efficiency through AI-enabled workflows.

Key responsibilities

• Contribute to the PLG and Self-Serve performance marketing strategy for B2B and B2C audiences
• Manage paid marketing channels from planning through execution, optimization, and reporting
• Launch and optimize campaigns, evaluating performance and identifying opportunities for improvement

Required qualifications

• 5+ years of experience in performance marketing, growth marketing, or user acquisition
• Hands-on experience with paid marketing channels such as paid social, display, and programmatic
• Ability to analyze advertising platform data and marketing analytics to evaluate campaign performance
• Experience with B2C or prosumer audiences and familiarity with lifetime value (LTV) and customer acquisition cost (CAC) analysis
• Experience using AI-enabled tools or automated workflows to enhance campaign execution and reporting