Performance Marketing Manager

Job Summary

To support a growing practice, the full-time salaried Performance Marketing Manager will lead the strategy and execution of diverse paid media channels, focusing on optimizing member acquisition through innovative campaigns while working remotely.

Key Responsibilities

• Own and manage paid cost per new member, budget pacing, and allocation across multiple channels including affiliate, programmatic, and social media
• Build and scale affiliate and partner programs, ensuring quality and compliance with advertising standards
• Develop and implement a structured experimentation program to enhance website conversion and optimize user experience

Required Qualifications

• 5+ years of experience in performance or acquisition marketing, with at least two years managing a substantial paid media budget
• Hands-on expertise in at least three of the following channels: Google Ads, Microsoft Ads, affiliate, programmatic, and streaming audio, with depth in at least one
• Proven track record of launching and scaling paid channels based on member-level economics
• Experience in running structured experimentation programs focused on conversion optimization
• Strong analytical skills for measuring performance and handling imperfect attribution in various channels