Performance Marketing Manager

Job Summary

Owning the paid acquisition engine for both consumer and business audiences, the full-time remote Performance Marketing Manager will manage campaigns across various platforms, optimize for acquisition costs and revenue targets, and lead affiliate partnerships to drive growth.

Key responsibilities

• Manage day-to-day paid campaigns across Google, Meta, Reddit, TikTok, and other channels, including setup, targeting, and budget pacing
• Run B2C acquisition for consumer subscriptions and B2B demand generation, while building and executing a testing roadmap
• Lead affiliate partnerships by recruiting partners, setting offers, supplying creative, and monitoring performance

Required qualifications

• 5+ years of hands-on experience with paid acquisition across multiple channels, including search and at least one social platform
• Strong performance mindset with the ability to analyze acquisition cost, conversion rates, and campaign effectiveness
• Familiarity with analytics and attribution tools such as GA4, Amplitude, or Looker Studio
• Creative skills to develop compelling ad briefs and understand effective ad formats for different platforms
• Experience with affiliate or partner marketing platforms is a plus