Performance Marketing Manager

Job Summary

Joining a rapidly growing FinTech company remotely, the full-time Performance Marketing Manager will develop and execute multi-platform paid marketing campaigns, focusing on customer acquisition, lead quality, and ROI while optimizing strategies across various digital channels.

Key responsibilities

• Develop and execute full funnel paid media strategies across Google, Bing, Meta, TikTok, Reddit, LinkedIn, and programmatic display
• Build and manage structured testing programs to continuously improve campaign performance and optimize marketing spend
• Leverage AI and automation tools within ad platforms to enhance campaign effectiveness and reporting

Required qualifications

• 3+ years of hands-on experience managing paid search and paid social campaigns, ideally in B2C or fintech
• Solid working knowledge of Google Ads, Microsoft Advertising, Meta Ads Manager, and TikTok Ads
• Experience with AI and automation features within ad platforms and practical examples of their application in paid media
• Proficiency with GA4, Google Tag Manager, and performance dashboards
• Ability to manage six-figure monthly ad budgets and optimize towards aggressive CAC Revenue goals