Performance Marketing Manager
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Job Summary
Driving customer acquisition for financial services, the full-time remote Performance Marketing Manager will manage paid marketing strategies across SEM, YouTube, and display, while leveraging AI tools to optimize campaigns and enhance creative processes.
Key responsibilities
- Own and execute paid marketing strategy, aligning campaigns with growth targets and audience needs
- Utilize AI tools to enhance marketing functions and build high-quality creative assets
- Monitor and optimize campaign performance, making data-driven decisions on budget and pacing
Required qualifications
- 5+ years of paid search experience, preferably in lead generation
- Proven track record of utilizing AI tools to optimize marketing functions
- Experience in video marketing and driving performance through platforms like YouTube
- Bachelor's degree in marketing, business, or a related field, or equivalent practical experience
- Strong analytical skills with experience troubleshooting tracking and reporting discrepancies
Complete Job Description
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