Performance Marketing Manager
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Job Summary
Hands-on and detail-driven, the full-time remote Performance Marketing Manager will manage B2C paid media campaigns, optimize enrollment funnels, and collaborate closely with Sales and Admissions to enhance lead quality and conversion outcomes across North America.
Key responsibilities
- Plan, launch, manage, and optimize paid media campaigns across various platforms, ensuring alignment with enrollment priorities
- Monitor and analyze the journey from lead generation to enrollment, coordinating improvements based on funnel performance
- Maintain regular communication with Sales and Admissions to align on lead quality and campaign adjustments
Required qualifications
- At least four years of B2C performance marketing or demand generation experience
- Demonstrated experience managing paid campaigns targeting U.S. audiences, with strong knowledge of Google Ads and Meta Ads
- Experience improving downstream conversion and acquisition efficiency beyond generating leads
- Proficiency with HubSpot or comparable CRM, GA4, and campaign attribution tools
- Higher education or adult learner acquisition experience is preferred
Complete Job Description
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