Performance Marketing Manager
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Job Summary
Leading enterprise demand generation initiatives, the full-time salaried Performance Marketing & ABM Manager will drive awareness, engagement, and customer acquisition through innovative performance marketing and account-based marketing (ABM) programs in a remote environment.
Key responsibilities:
- Develop and execute digital acquisition and demand generation strategies aligned with business goals
- Plan, launch, and optimize paid media campaigns across various digital channels
- Lead account-based marketing initiatives, focusing on audience segmentation and campaign activation
Required qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Minimum of 7 years of experience in B2B marketing, performance marketing, or demand generation
- Proven experience in leading complex digital campaigns from strategy to optimization
- Strong expertise in paid search, paid social, and display advertising
- Experience with ABM platforms such as Demandbase or 6sense
Complete Job Description
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