Performance Marketing Manager Canada

Job Summary

Driving paid media performance, the full-time remote Performance Marketing & Marketing Operations Manager Canada will manage campaign execution, budget optimization, and HubSpot operations to support growth in AI research labs and enterprise AI teams.

Key responsibilities

• Own and optimize paid campaigns across LinkedIn Ads, Google Ads, and account-based marketing programs
• Manage paid media budgets, ensuring performance aligns with pipeline goals through ongoing analysis and reporting
• Oversee HubSpot operations, enhancing workflows, lead scoring, and marketing automation for improved lead management

Required qualifications

• 3-5 years of experience in B2B performance marketing and marketing operations, preferably in a technology or SaaS environment
• Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management and budget ownership
• Strong skills in HubSpot administration, covering marketing automation and lead lifecycle management
• Familiarity with account-based marketing (ABM) and audience segmentation using intent data
• Proven ability to analyze marketing performance and build attribution models for reporting on funnel metrics