Performance Marketing Specialist

Job Summary

To support a growing performance marketing team, the fully remote Performance Marketing Specialist will manage and optimize digital media campaigns across various channels, focusing on performance, delivery, and efficiency while leveraging data for actionable insights.

Key responsibilities

• Manage and optimize digital media campaigns across paid search, paid social, native, programmatic, and emerging channels
• Monitor campaign performance and proactively identify opportunities for optimization and improvement
• Develop and execute testing strategies and audience segmentation to enhance campaign effectiveness and scalability

Required qualifications

• 1-3 years of experience in performance marketing, paid media, or digital advertising
• Hands-on experience with major advertising platforms such as Google Ads or Meta Ads Manager
• Strong understanding of digital media fundamentals, including key performance metrics
• Proficiency with Excel or Google Sheets, including data analysis and reporting
• Familiarity with AI tools and workflow automation is strongly preferred