Performance Marketing Specialist

Job Summary

Owning a portfolio of client accounts, the full-time remote Performance Marketing Specialist will manage Meta advertising campaigns, lead client strategy discussions, and ensure campaign performance while serving as the primary point of contact for clients.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and next steps while preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, managing budgets and audience targeting
• Set up and troubleshoot tracking systems, ensuring seamless integration between advertising platforms and client systems

Required qualifications

• 4+ years of hands-on paid media experience, particularly with Meta advertising
• Proven experience managing multiple client accounts and leading client-facing conversations
• Strong understanding of conversion tracking, pixels, and basic marketing automation
• Ability to manage campaigns toward defined performance targets while supporting client retention
• Experience in financial services marketing and direct-response advertising is preferred