Performance Marketing Strategist

Job Summary

Owning a portfolio of client accounts, the full-time remote Performance Marketing Strategist will manage Meta campaigns, lead client calls, and ensure campaign performance aligns with client goals while fostering strong relationships to support retention and growth.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and next steps while preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, monitoring performance daily
• Set up and troubleshoot tracking systems, including Meta pixels and conversion events, to ensure accurate lead flow and campaign effectiveness

Required qualifications

• 4+ years of hands-on paid media experience with a strong focus on Meta advertising
• Proven ability to manage multiple client accounts and lead client-facing conversations effectively
• Experience with conversion tracking, pixels, and basic marketing automation
• Strong organizational skills and the ability to manage campaigns toward defined performance targets
• Experience in financial services marketing and lead-generation campaigns is preferred