Performance Measurement Lead
Job Summary
To support a growing sales force, the full-time Performance Measurement Lead will develop and scale advanced measurement solutions for Yahoo Ads, influencing executive stakeholders and collaborating with cross-functional teams in a hybrid work environment.
Key responsibilities
- Develop and maintain custom measurement solutions, including incrementality and multi-touch attribution, tailored to client objectives
- Translate analytical findings into strategic media optimization recommendations to drive business outcomes
- Integrate AI tools into measurement workflows and automate reporting processes to enhance team efficiency
Required qualifications
- 8+ years of experience in digital advertising measurement or performance marketing analytics
- 4+ years of client-facing experience with a proven ability to influence executive-level stakeholders
- Deep knowledge of privacy and signal-loss ecosystems, including third-party cookie deprecation and consent frameworks
- Experience synthesizing high-volume datasets into executive-ready visualizations and narratives
- Proven project management skills directing multi-stakeholder initiatives across technical and business functions
Complete Job Description
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