Performance Media Buyer

Job Summary

Detail-oriented and analytical, the full-time remote Performance Media Buyer will manage the execution, optimization, and performance monitoring of paid digital campaigns across various platforms to drive patient acquisition and lead generation.

Key Responsibilities

• Build, launch, and manage paid digital advertising campaigns on platforms such as Meta, Google Ads, and TikTok, ensuring alignment with campaign strategies and performance goals
• Monitor and optimize campaign performance daily, making informed adjustments to improve efficiency and results based on key performance indicators
• Collaborate with cross-functional teams to troubleshoot issues, communicate performance insights, and ensure compliance with advertising policies

Required Qualifications

• 3+ years of hands-on experience managing and optimizing paid digital advertising campaigns
• Strong proficiency in Meta Ads Manager and experience with Google Ads or other paid advertising platforms
• Demonstrated ability to independently build, launch, and optimize campaigns while managing budgets and pacing
• Strong understanding of paid media performance metrics and ability to analyze data for practical optimization decisions
• Experience troubleshooting campaign delivery issues and managing multiple campaigns in a fast-paced environment