Platform Marketing Lead

Job Summary

To develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels, the full-time remote Platform Marketing Lead will manage channel strategy, build integrated campaigns, and analyze performance data to drive acquisition, launch, activation, pipeline, GMV, and revenue.

Key responsibilities

• Own channel strategy and execution for a defined set of platform marketing programs
• Develop integrated campaigns across various marketing channels, including owned, partner, and paid channels
• Analyze performance metrics to optimize campaigns and recommend actionable improvements

Required qualifications

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing
• Proven track record of measuring acquisition, conversion, and revenue outcomes
• Hands-on experience in building campaign briefs, messaging, and performance reports
• Strong analytical skills with the ability to make decisions based on incomplete data
• Effective project management skills across multiple concurrent workstreams